Globally, on average, one man dies by suicide every minute of every day. But in 2019 there was the only health issue in everyone’s mind, COVID-19.
Sponsors of men’s health charity Movember, Politix needed a way to lead men’s health conversation by placing the issue in the minds of all Aussies. They needed to make a statement that couldn’t be ignored.
So we launched The Mo-hair Suit. The first suit crafted from a material made from moustache hair. A suit so beautifully crafted yet so ugly to think about wearing.
We needed to put men’s health back in the minds of Australians at a time when the COVID-19 pandemic was the only thing in the news cycle. We gave the suit it’s much needed moment by launching it on Australia’s biggest morning show.
The Mo-Hair Suit’s lining is printed with dedications to men who have gone through Men’s health problems.
The Mo-Hair Suit was expertly tailored by the team at Politix using a material custom-made by Melbourne visual artist, Pam Kleemann-Passi. POLITIX and Bullfrog sourced the mo-hair from Sustainable Salons, and from collaborators whose lives have been touched by men's health issues.