SEEK Learning, needed to grow interest in its further education courses at a time when they had fallen behind most other learning institutions. Based on the insight that humans have an insatiable appetite for sharing intriguing and informative bite-sized facts, we created a new platform that encouraged Australians to interact with the brand: Learnings from SEEK Learning.
Twenty-five tidbits of knowledge were fed out episodically via socially and radio encouraging others to share their own Learnings.
And share they did. In the course of 3 weeks over 5000 Learnings were submitted by the public. So rather then let these go to waste we repurposed them for further social content. We even compiled them into an e-book available for download on Google Play and Apple iTunes stores.