Take one quick look at mattress advertising and you’ll realise it’s filled with a yawn inducing sleep shot, after sleep shot, after sleep shot… Boring!
So when Ecosa came to us wanting to wake up a new audience we said goodbye 2023’s hottest TikTok’s trend Bed Rotting and hello to ultra positive through our new platform ‘Live Well Slept’.
We continued to show people how to live well slept through an integrated campaign through the entire marketing funnel. I just said marketing funnel. You are probably asleep already.